I was thinking about logos today after seeing a board game about logo’s, yes that right..mmm anyhow makes you realise how much of an influence a logo can be – here’s a thought from one of the best;
Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Interesting…